The Switch On Team

Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is a co-founder at Lumination, an organization on a mission to empower individuals and organizations to live a life of purpose. As a brand strategist who is passionate about helping brands own and tell their stories, she has worked with multinational brands including Google, Guinness, Johnny Walker, Microsoft, Pepsi Co, Access Bank, Union Bank, amongst others.

Her professional background spans across various industries, and Adaora has served as a content developer on high profile government events, such as the International Conference on Peace & Security and the United Nations World Tourism Organization Conference to name a few. She was also the project manager for Fremantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, and worked on X Factor Nigeria. Adaora was the Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria.

She has been mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” She is a two time Future Awards Africa Nominee and a recipient of the Royal Leadership Award by His Imperial Majesty, The Ooni of Ife. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30, and was awarded “Most Inspiring Woman of the Year” 2019.

At the age of 16, Adaora represented Nigeria at the Global Young Leaders Conference in New York, and Washington DC, USA. In university, she was nominated Outstanding Freshman at NKU, Outstanding Sophomore at NKU, and Outstanding Junior at NKU. She was also invited to the National Scholars Honor Society, and Entrepreneurship Institute Honors Committee. She was the president of the African Students Union at Northern Kentucky University, and Vice President/Social Chair of the International Students Union. She was the first black recipient of “The Spirit Of Entrepreneurship” Scholarship by The Castellini Foundation.

Adaora wants people to take decisive action to get their best self and best work into this world. She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. Aside from her academic and professional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that pays forward to the society through several initiatives. She also teaches and shares transformational content via her social media community.

One of her philosophies is the importance of living a purpose driven life, and using as many of her gifts as possible. As a result, She finds several mediums to express her purpose. In 2019, she co-produced and acted in “Truth”an AMVCA award winning TV series on the Africa Magic Channel. Adaora is a Visual artist, Designer, Photographer, Poet, Rapper – a multipotentialite who holds the belief that we can be many things in this world.